Denver Savings Bank
Community & Branch Communications
BRANDING · CONTENT STRATEGY · SOCIAL MEDIA
Denver Savings Bank needed customer-facing materials that communicated financial information in a clear and professional way. Because banking materials often involve product details, customer instructions, community notices, and branch updates, the design needed to balance visual polish with readability, accuracy, and trust.
ROLE
Marketing Designer
INDUSTRY
Banking / Financial Services
TIMELINE
January 2026 - July 2026
MAIN GOAL
Create polished, easy-to-understand marketing materials that support customer communication, product awareness, and branch operations.
PROJECT SNAPSHOT
THE CHALLENGE
Denver Savings Bank regularly needed materials for events, customer education, internal meetings, and community initiatives. Some existing pieces had become visually outdated, while new requests often needed to be developed quickly for a specific audience or setting.
The challenge was not to reinvent the bank’s identity, but to create materials that felt more polished, consistent, and accessible while still fitting the needs of a trusted community bank.
HOW THE WORK EVOLVED
-
Some projects began with a direct request, while others started when I noticed that an existing form, flyer, or customer-facing material felt outdated or difficult to use. I looked for opportunities to modernize the design, improve readability, and make the information easier for customers and employees to understand.
-
Before designing, I worked to understand who the material was for, where it would be used, and what information needed to stand out. Depending on the project, this involved speaking with coworkers, reviewing existing materials, clarifying event or meeting details, and identifying practical constraints such as print size, branding, or required disclosures.
-
I created materials that balanced Denver Savings Bank’s established identity with a more polished and contemporary look. Drafts were reviewed with the requesting employee or department, then revised based on feedback to ensure the final piece was accurate, useful, and appropriate for its intended audience.
-
As more employees saw the work, design requests began coming from the Business Development Officer and other coworkers for events, meetings, customer communications, and community initiatives. What began as occasional design work gradually became an ongoing way I supported the bank’s communication and outreach efforts.
VISUAL WORK
The work included both new materials and redesigns of existing pieces, each created around a specific communication need rather than a single repeating template.
Digital Banking Guide
Customer Flyer
Posted Signage
Internal Graphics
FEATURED REDESIGN
Ambassador’s Club Flyer
The Ambassador’s Club flyer contained a lot of important information, but customers frequently needed additional clarification about the program’s benefits and qualification requirements. I redesigned the piece to make that information easier to scan and understand, using clearer section hierarchy, concise supporting copy, visual icons, and a more structured comparison between the two qualification options. I also incorporated photos from past events to help customers better understand the community and experiences the program offers, while preserving Denver Savings Bank’s established branding and required disclosures.
RESULTS
My work at Denver Savings Bank reinforced that effective marketing design does not always begin with a large campaign. Sometimes it begins by noticing that a form is difficult to use, that an event needs clearer promotion, or that a coworker has an idea they need help communicating.
By responding to those needs thoughtfully and consistently, I was able to improve individual materials while becoming a more trusted creative resource within the organization.