NICHOLAS PALMER | Denver, IA → Relocating to Chicago, IL in September 2026
DIGITAL MARKETING STRATEGIST
SUMMARY
Digital marketing professional with four years of experience transforming ideas into tangible, engaging experiences across social media, content creation, email marketing, website UI/UX design, customer-facing materials, and digital brand strategy.
EDUCATION & CERTIFICATIONS
Google Digital Marketing & E-commerce Professional Certificate — 2026
Developed customer personas and mapped customer journeys to identify audience needs and key marketing touchpoints.
Created an integrated digital marketing plan incorporating SEO, social media, email, and paid media strategies.
Analyzed campaign performance data and prepared reports communicating insights and optimization recommendations.
Built a mock Shopify store featuring optimized product listings and an intentional online customer experience.
University of Northern Iowa — Coursework toward Bachelor of Music in Piano Performance (2019-2022)
SKILLS
Strategy & Analytics: SEO, keyword research, Google Analytics, Google Search Console, Excel
Platforms & Tools: WordPress, Squarespace, HubSpot, Hootsuite, Mailchimp, Salesforce, Figma, HTML/CSS
Creative: Adobe Creative Cloud (InDesign, Photoshop, Illustrator), Canva, Affinity, CapCut, DaVinci Resolve 21
EXPERIENCE
Arcane Foundry Studios — Social Media Manager & Marketing Strategist
JULY 2022 – MAY 2026, Hybrid
Built the studio’s email audience from 0 to approximately 200 subscribers and grew its organic social following to 400+ through consistent publishing, audience-focused content, and cross-channel promotion.
Spearheaded Squarespace website redesign and on-page SEO optimization, boosting organic search impressions by 300% and improving user navigation paths.
Researched, wrote, and optimized 10+ long-form blog posts around tabletop gaming and product-related topics, supporting organic discovery while giving the studio a consistent source of audience-facing content.
Created the cross-channel launch campaign for Slick’s Field Guide to the Paracosm, coordinating social content, website updates, product copy, and email promotion to maintain consistent messaging throughout the campaign.
Managed stakeholder feedback across creative and leadership teams, revising content and campaign assets to balance brand consistency, audience needs, production timelines, and business objectives.
Collaborated with cross-functional creative teams, including designers, writers, and leadership to deliver campaigns on time and under budget.
Denver Savings Bank — Universal Banker
OCTOBER 2024 – PRESENT, Denver, IA
Designed and delivered 25+ marketing assets across print, social, digital signage, and customer communications, supporting campaigns for consumer accounts, business banking, and community initiatives.
Appointed chair of an internal committee dedicated to enhancing customer-facing materials and supporting awareness of digital banking solutions, including eSign, mobile deposit, and digital functionality.
Developed persuasive B2B marketing collateral and proposals to support business development and partnership acquisitions.
Supported a three-month reorganization of the company’s Shared Network by inventorying files, segmenting project work, establishing deadlines, and defining retention decisions, improving document accessibility and operational readiness.
Built long-term relationships with local clients and businesses while using a CRM to document interactions, maintain shared knowledge across branches, and support personalized customer experiences.